One-page memos, scorecards, and frameworks for B2B SaaS marketing leaders wiring answer-engine visibility to HubSpot pipeline. Every guide is built to survive a CFO review — not to rank on vanity metrics.
New · Pillar guideA 3,000-word, tool-agnostic playbook for defending AEO spend through a renewal review. Three numbers, stage-weighted attribution math, realistic benchmarks, honest tool teardown across Profound, Scrunch, Athena, and HubSpot AEO Grader, and a 90-day execution plan.
Guide · CMO + CFOThe framework CMOs are using to defend (or kill) AEO budget in 2026: the three numbers a CFO wants, a 5-question scorecard, the 7 renewal-review objections handled, and a memo template you can adapt. ~15 min read.
Implementation guide5 Custom Properties with JSON, a workflow that tags AEO-source contacts, deal-stage mapping, a standardized UTM schema, a weekly HubSpot report, and the 4 failure modes that break it. Ship the setup in a day — no new tool required.
Benchmark previewFive verified stats (Agentcy 81%, Forrester 89%, 6x Webflow, 70.6% Loamly), anonymized discovery-call patterns from 20+ B2B SaaS CMOs, and a preview of what's in the Q3 2026 full report. Email-gate for the full release.
EssayA contrarian case for killing share-of-voice as your AEO KPI. Why SoV rewards breadth over intent, why it decorrelates from pipeline, and the three metrics that replace it. "Monitoring, not attribution" — in full.